Computer security question...ip addresses....?

Can you trace someone by an ip address, to a physical area? I thought this was supposed to be difficult, involving the ip issuing company?

Reason for asking, on surfing, i come accross, by a redirect, pop up (though they are not technically pop ups, just redirected pages) that are are for dating. Nothing wrong with that, but they give my geographical area, such as find a date in "?town" (where i actually am) and ive come across these a year ago, with a more wider area,( a similar, near, larger city).

How can they get my location, initially roughly, but now, very precisely?

Its not a big deal...its just interesting to know how they know a pc's location. I use a router, and mcaffee self test, failed as my ip was "hidden" by a router?

Computer security question...ip addresses....?computer

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You might find this interesting:

Excerpts from article 鈥?not the entire piece:

鈥淎ssume that everything you put into those search engines is being saved and might be handed out to somebody, someday, perhaps linked to your identity.鈥?br>

鈥淪hort of demanding that companies erase all data immediately or that Congress strengthens privacy laws, consumers can鈥檛 be assured of any privacy.鈥? 鈥淲einstein shuns anonymizers.鈥? He says,鈥滱ll those things you do are chipping away at the edges of the problem, and the problem is still there. That information is being collected, and the IP numbers are there with varying degrees of ease for tracking down.鈥?

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Computer security question...ip addresses....?

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